Why Fresh Roasted coffee is healthier and better tasting.

Coffee is an essential beverage for millions of people around the world. Whether you drink it to start your day, to stay alert at work, or as a social ritual with friends and family, there is no denying that coffee has become a crucial part of our daily lives. However, not all coffee is created equal. Freshly roasted coffee beans offer a superior taste and aroma compared to coffee that has been sitting on store shelves for weeks or even months. Additionally, fresh roasted coffee is healthier and contains more beneficial nutrients than coffee that has passed its prime.

First, let’s talk about taste. Fresh roasted coffee has a bold and complex flavor that is hard to replicate in older coffee. When coffee is roasted, it undergoes a chemical reaction called the Maillard reaction, which creates the unique aroma and flavor of coffee. This reaction also produces a compound called acrylamide, which gives coffee its characteristic bitterness. However, over time, this bitterness can become overpowering and unpleasant. In contrast, freshly roasted coffee has a milder, smoother taste that allows the full range of flavors to shine through.

Furthermore, freshly roasted coffee has a stronger aroma than older coffee. The oils in the coffee beans evaporate over time, reducing the overall aroma of the coffee. Freshly roasted coffee, on the other hand, has a rich and enticing aroma that can fill the room and awaken your senses.

Apart from the taste and aroma, fresh roasted coffee is also healthier than older coffee. Coffee beans are rich in antioxidants, which are compounds that help protect your body from damage caused by free radicals. Antioxidants are beneficial to our health because they can prevent chronic diseases such as heart disease, cancer, and diabetes. However, as coffee beans age, the levels of antioxidants decrease, meaning that older coffee is less nutritious than fresh roasted coffee.

In addition to antioxidants, fresh roasted coffee also contains more caffeine than older coffee. Caffeine is a stimulant that can help improve alertness, focus, and cognitive performance. However, over time, the caffeine in coffee can break down, reducing its overall potency. This means that older coffee may not have the same energizing effects as fresh roasted coffee.

To conclude, fresh roasted coffee is undoubtedly the superior choice when it comes to taste, aroma, and health benefits. By opting for freshly roasted coffee, you can enjoy the full range of flavors and aromas that coffee has to offer, while also getting the maximum nutritional and caffeine benefits. So, the next time you reach for a cup of coffee, consider choosing a freshly roasted blend for a truly enjoyable and healthy coffee experience.